About Us


Enchanted Scrunch was founded by the visionary entrepreneur Dasha Derkach in early 2021. At just 17 years old, Dasha embarked on a mission to redefine the scrunchie game. Frustrated by the lack of options that combined both style and comfort, she set out to create the perfect scrunchie—cute, stylish, unbreakable, and exceptionally comfortable, with the ability to hold hair flawlessly all day long.

What sets Enchanted Scrunch apart? Not only do our scrunchies exude charm, but they also prioritize hair health. Say goodbye to painful hair damage caused by traditional hair ties—our scrunchies are designed to be gentle on your locks while keeping them secure. Rest assured, every scrunchie also undergoes testing to guarantee durability and reliability. You can trust that our scrunchies won't let you down when you need them most.

Continuously striving for excellence, we introduce new styles and designs of scrunchies every month, all crafted from high-quality, US-made fabrics. And to ensure every scrunchie meets our exacting standards, each one is meticulously handmade by the skilled artisans of Enchanted Scrunch right here in the USA. Join us in embracing the magic of Enchanted Scrunch—where style, comfort, and quality unite to adorn your tresses with enchanting beauty.